Characteristics Of Digitalizational Crowdfunding
The emergence of smartphones, the development of the Internet technologies, the popularization of social networks, and as a result, the habit of using these services at any time provided the opportunity for the creation of e-commerce and crowdfunding platforms. Customers want to use a service, to transfer money, to pay, to receive the necessary information, to leave suggestions and claims quickly. A network structure, a digital footprint, the death of distance, and algorithmification has become a part of the rise of digital banking.
These four concepts correlate and interrelate, building the network structure in e-commerce. It allows closing the distance between clients with the availability of a mobile bank 24 hours a day, 7 days a week. This is possible due to the data base collecting information about all of the clients from networks and corporate sites. It refers to the digital footprint as well. For example, search engines and bank sites memorize all previous choices of a user or services he or she employed while Facebook users newsfeeds or his/her discussion posts and it depends on the news that people read before. Algorithmification allows one to automate classical banking processes, to expand a set of resources, and to go beyond the boundaries of the presentation of a traditional bank. A vivid example of such digitalization is the concept of an online marketplace and white label services. Finally, the emergence of e-commerce created the preconditions for crowdfunding, labor migration, and e-government, with an opportunity to pay for services transparently.
These effects became the core of digitalization and entailed a deep layer of social changes, particularly in banking processes, the operation of personnel, and the application of technologies. Digitalization is a constant improvement and implementation of work with a client through all digital channels at any moment and in any environment, depending on the understanding of the future, the development strategy, and the availability of technologies, the level of customer service, and as a consequence, the current profitability of banks.
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